Verified on Instagram
Unintentionally influential.
Hillary Cohen is the mom, wife and comedic voice behind UNfluential. Relatable, unfiltered humor about marriage, motherhood, pets and everyday life, made for women 35 to 54 who send Reels to their friends.
Instagram Insights as of Sept 20, 2026. Non-follower share and audience data cover the last 30 days.
About
The anti-influencer influencer.
UNfluential started in 2020 by poking fun at the influencer lifestyle: everyday fashion, a skincare routine that is less than perfect, and a wholesome look at the realities of life.
Today Hillary shares that same honest humor with her husband as a frequent co-star, two kids, a dog who apparently speaks Spanish, and a collection of "permanently borrowed" hotel amenities. Her followers feel like family, and her Reels get sent, tagged and saved.
- Humor that gets sharedHer husbands-and-snacks Reel hit 648K views and 22.7K shares.
- Reach beyond her followers88% of recent views came from people who don't follow her yet.
- Formats that repeatCouple skits, mom-life humor, Canadian in-jokes and pet content keep breaking out.
Audience
Who is watching.
Worked with
Brands that have partnered with Hillary.
Work with me
Let's make something people want to share.
Hillary builds every partnership in her own voice, around the humor her audience already shares. No scripts read off a card.
Reels and skits
Funny, shareable Reels built around your product, including duo skits with her husband.
Stories and try-ons
Story sets, hauls, routines and honest first reactions for beauty, fashion, food and home.
Travel and hotels
Trips, stays and her famous hotel-amenity collection, for airlines, hotels, cruise lines and luggage.
- Say hello
Tell her about your brand and what you'd like to achieve. - Get a concept
She pitches a funny idea that fits your brand and her audience. - Approve and post
Once you're happy, she films it and posts it.
Open to: paid, affiliate and product partnerships, long-term ambassador work, and hosted trips and stays. Beauty and skincare, fashion, food and snacks, home and organization, pets, and travel.
Ready to work together?
Email Hillary for the media kit and rates, or send a note about your campaign.
unintentionalinfluencer@gmail.com